UPS and Starbucks global strategies

Strategy can be defined as an outline of doing things in an organization. This is meant to bring out the desired results or solution to a certain problem. Organizations derive strategies that help them achieve a certain goal or objective in their operations.Advertising We will write a custom essay sample on UPS and Starbucks global strategies specifically for you for only $16.05 $11/page Learn More UPS Global strategy The United Parcel Services, which is abbreviated as UPS, is a package delivery company incorporated in the United States. The company offers transportation, financial services, and logistics to its clients who are mainly business companies and individuals on a global scale. The company, which started over a hundred years ago, has been able to conquer the global markets. Thus, it now operates in more than 200 countries worldwide. It also delivers more than 15 million packages daily to different global locations. The company started as a loca l messaging enterprise operated by the 19 year old Jim Casey. However, it has risen to employ more than 400,000 employees worldwide. The company’s success story may be attributed to its strategic global expansion plan. The company offers the best services on the market, and thus the many companies associate with its services (Mintzberg Ghoshal, 2002; Mintzberg, Ghoshal, Lampel Quinn, 2003). In a move to implement its global strategy in regard to its service delivery across the world, UPS was faced with a number of issues in implementing and executing the strategies. In the early 1980s when the company was in the process of expanding to other countries, it faced some challenges in implementing the strategies. Its expansion plan was hindered by its reliance on the local marketing skills. The marketing environment in Asia and Europe was different from the local marketing environment. Thus, the company’s management had to formulate a new strategy in the new markets. The choice of location of the company stores had to be strategically placed so as to attract and identify with new customers in Asia and Europe. The labor ethics in Asia and Europe had a different degree as compared with the American one. Therefore, the management had to come up with a new job schedule that suit the country’s specification. For example, in Singapore, the country instituted a stiff work ethics that had no room for overtime. In this regard, the drivers who used to deliver the goods could not operate on a 12 to 13 hour shift as they did in America. Thus, the corporation management had to establish a means that can help the new stores in different countries. The corporation had to train new managers who were conversant with the local markets. This was meant to render the company a competitive advantage over the local companies (Lussier, 2012).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company’s strategy implementation was a success. In this case, it helped the corporation to expand by opening depots in over 200 countries across the world. The customer response to quick services has rendered the company as one of the largest organizations in the world. It has links all over the world through improved services to various destinations. The company marketing strategy has been instrumental in the global expansion campaign initiated by the corporation’s management within other countries. The company has been able to conquer global market forces. Starbuck Global Strategy Starbuck Corporation is an American coffeehouse that was founded in the early seventies. The founders were Jerry Baldwin and Gordon Bowker. The company is the largest coffeehouse in the world as it has more than 20,000 stores and operates in more than 61 countries worldwide. The company deals in hot and cold beverages, which range from whole-bean coffee, instant coffee , pastries and snacks. The coffee house has experienced an extensive global expansion. It has established stores in many countries after its initial store in Seattle, Washington. The Starbuck expansion strategy was faced with some issues which made it difficult for the implementation of the strategy. As the company continues to expand in its operations across America and Europe, it is faced with a number of challenges that tend to delay the implementation of the expansion strategy across international markets. The marketing strategies, which are formulated by the company management, are geared towards improving the quality of products in the market. Starbuck’s coffee house business is recognized through its main retail stores in the US, as well as within other countries. The company marketing strategy was tasked with finding new stores where people access the services at a convenient location and competitive prices. The company has been able to partner with various market sta keholders and introduced new services like selling music. For example, a partnership with apple to sell music in the company stores to various customers (Wit Meyer, 2010). The outcome of the implementation of the optimal strategy for the company has led to the success of the company in the world market. After its incorporation in the United States in the 1970s, the founders saw it necessary to invest in more global markets and better service delivery. The corporation has been able to open up other stores in various countries. In turn, this improved the financial capability of the firm. The corporation has been able to offer employment opportunity with the expansion movement globally (Miltenburg, 2005).Advertising We will write a custom essay sample on UPS and Starbucks global strategies specifically for you for only $16.05 $11/page Learn More References Lussier, R.N. (2012). Management fundamentals: Concepts, applications, skill development. Mason, Ohi o: South-Western. Miltenburg, J. (2005). Manufacturing strategy: How to formulate and implement a winning plan. New York: Productivity Press. Mintzberg, H., Ghoshal, S. (2002). The strategy process. Harlow: Financial Times Prentice Hall. Mintzberg, H., Ghoshal, S., Lampel, J., Quinn, J. B. (2003). The strategy process: Concepts, contexts, cases (4th ed.). Upper Saddle River, NJ: Prentice Hall. Wit, B., Meyer, R. (2010). Strategy: Process, content, context; an international perspective. Andover, Hampshire: Cengage Learning. This essay on UPS and Starbucks global strategies was written and submitted by user Sarai Hubbard to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on The Massacre Of The Innocents

â€Å"The Massacre of the Innocents†, an oil on canvas painting by Pacecco de Rosa during the 1600s, depicts a scene from the Bible in which we see the moment when soldiers were sent out by King Herod to kill every child in the region to end the rumors of a child prophesied to rule the kingdom. The baby whom he was looking for was none other than Jesus Christ. And upon careful observation, one can see that among all of the chaos occurring in this painting, there is one mother and child who do not seem to be frightened like the others, so one may conclude that this is Mary and her son, Jesus. However, this couple is actually Mary’s cousin, Elizabeth, and her son, John the Baptist. Their presence in the painting is important, because they are the two main subjects, yet, ironically, they, at first, are the least noticeable. Their coloring is the least dynamic compared to the other figures, and they are located farther back in space than most of the figures as well. One may say they are the calm in the center of the storm, because we see that neither of them is being attacked, nor do they seem scared or stressed in anyway. This is due to the fact that de Rosa wanted to be true to the story, which stated that Elizabeth and John the Baptist were saved from this massacre. The painting is approximately six feet tall by ten feet wide. With this in mind, we see that each figure is about life size, if not slightly larger. De Rosa painted with oils on canvas, using every medium to its best advantage. For instance, we see his brush strokes are varied from one area of the canvas to another. In some places, he uses great detail with each stroke seeming very precise and calculated, like the tiny tear drops falling from the women’s faces, or the minute hairs on the men’s arms; however, in other areas, his strokes are more loose and gesturer with large, heavy brush strokes. This technique was used in describing things like the folds in ... Free Essays on The Massacre Of The Innocents Free Essays on The Massacre Of The Innocents â€Å"The Massacre of the Innocents†, an oil on canvas painting by Pacecco de Rosa during the 1600s, depicts a scene from the Bible in which we see the moment when soldiers were sent out by King Herod to kill every child in the region to end the rumors of a child prophesied to rule the kingdom. The baby whom he was looking for was none other than Jesus Christ. And upon careful observation, one can see that among all of the chaos occurring in this painting, there is one mother and child who do not seem to be frightened like the others, so one may conclude that this is Mary and her son, Jesus. However, this couple is actually Mary’s cousin, Elizabeth, and her son, John the Baptist. Their presence in the painting is important, because they are the two main subjects, yet, ironically, they, at first, are the least noticeable. Their coloring is the least dynamic compared to the other figures, and they are located farther back in space than most of the figures as well. One may say they are the calm in the center of the storm, because we see that neither of them is being attacked, nor do they seem scared or stressed in anyway. This is due to the fact that de Rosa wanted to be true to the story, which stated that Elizabeth and John the Baptist were saved from this massacre. The painting is approximately six feet tall by ten feet wide. With this in mind, we see that each figure is about life size, if not slightly larger. De Rosa painted with oils on canvas, using every medium to its best advantage. For instance, we see his brush strokes are varied from one area of the canvas to another. In some places, he uses great detail with each stroke seeming very precise and calculated, like the tiny tear drops falling from the women’s faces, or the minute hairs on the men’s arms; however, in other areas, his strokes are more loose and gesturer with large, heavy brush strokes. This technique was used in describing things like the folds in ...

Nestle Safety Training Program Assignment Example | Topics and Well Written Essays - 750 words

Nestle Safety Training Program - Assignment Example and upgrade their safety measures in such a way that employees along with contractors and others are protected, as they add value to the company (Nestle safety and health). They are further striving to accomplish one of their main goals and that is having zero injuries and accident in regard to their workers. Currently, there are two departments working in collaboration to adhere to the company’s law regarding safety and health of their employees. The two departments are The Safety and Health Functional Leadership Team and The Safety and Health Council. The former is a group of senior safety and health professionals from across the world who meets on daily basis to pinpoint priorities and convey challenges, learning, and good practices. Similarly, the latter council consists of senior fellows from various areas of the business who adjudicate the evolution and execution of programs and provide support and resources. Moreover, the organization believes that human behavior is also one of the factors which may lead towards the occurrence of accidents and injuries; therefore, Nestle implements programs that motivate employees to converse with the peers and management about safe and at-risk behavior. To emphasize on the seriousness of health and safety measure, all executive board meeting starts with an overview of the health and safety that is why the aforementioned council is held four times in a month, which is a quarterly meeting. In addition to this, these departments have installed Nestlà © Occupational Safety & Health Management (NSMS) which strive towards improving and upgrading health and safety procedures, policies, standards, and process. Now moving towards the safety training programs, Nestle has established a roadmap for this very own purpose. Following are some of these programs which include Personal Ownership and Engagement.

Marketing Across Cultures (details see instruction) Essay

Marketing Across Cultures (details see instruction) - Essay Example The company, prior to Turkish entry, must be considerate of religious practices of Turkish consumers, the available infrastructure for distribution, the prevalence of competing food producers, the cultural characteristics of the society, economic conditions in the state, and available mediums in the country for promotion. 2.0 Expansion strategy In current Turkish society, 98 percent of consumers are Muslim, representing 73.6 million consumers in the country (Pew Forum 2009). This is a very large market and adherents to the Muslim religion have extremely strict food consumption expectations that are aligned with the divine teachings of the Quran. Muslim consumers consider certain foods to be najis, which means an inability to purify and make suitable for consumption against religious doctrine (Bearman, Banquis, Bosworth, Donzel and Heinrichs 2005). An example of banned foods in the Muslim diet include pork, as this animal is considered a scavenger and harbours known pathogens that, wh en consumed, would defile the body with its lack of cleanliness (Riaz and Chaudry 2004). It does not matter in the case of pork-containing products whether the animal has been slaughtered according to religious doctrine or processed as a secondary ingredient in any food product, it will not be consumed by Muslim adherents, which in the case of Turkey is nearly the entire available market. Alcohol is also banned from the Muslim diet, including any products that contain small volumes of alcohol in production or as an ingredient to produce a final food product. Muslim consumers also will reject products that use gelatine as a stabilizer or a main ingredient, which has implications for preserving or ensuring the integrity of a complex food product. Because of the dietary restrictions identified in Turkey, the most viable expansion strategy for this new market is vertical expansion. Under this strategy, the business will seek out companies that produce the intermediate goods that assist the company in distributing and marketing its finished products and acquire them. There is a pre-existing commercial infrastructure in Turkey and many surrounding nations that support large volumes of Muslim consumers that assist in distribution of halal products (those that are considered clean and appropriate for consumption) as well as manufacture of suitable food products under religious doctrine. Through acquisition, the business will gain the knowledge and expertise of existing staff and management post-purchase and will not have to incur the high costs of asset development by constructing its own, wholly-managed production and distribution centres from the ground up. The business should also consider lateral expansion, which is the acquisition of smaller firms that produce like products. This allows the business to achieve the necessary economies of scale that will bring the business model more cost efficiency whilst also establishing the framework for production, distributio n and allow the business to capitalise on the potential brand strength of these smaller acquired firms. Since this company does not have an established brand presence in this mostly Muslim market, there would be considerable time investment and expenditure to utilise appropriate promotions and build a

Total Quality Management Case Essay Example for Free

Total Quality Management Case Essay Total Quality Management (TQM), is a management philosophy that gained its momentum in the 1980s. W. Edwards Deming, Joseph Juran, and Kaoru Ishikawa are the founders who set forth the fundamentals of total quality management. In a matter of a decades time total quality management turned into a social movement and gained a significant level of acceptance in the U.S management community (J. Richard Hackman, Ruth Wageman, 1995). The primary authorities of the total quality management movement are of the opinion that being in business is the main objective of any organization. This in turn helps in the stability of the community and provides a platform for the growth and satisfaction of the organization members (J. Richard Hackman, Ruth Wageman, 1995). Hence we can say that total quality management refers to a management process that involves everyone and all the activities in an organization to ensure that the customer requirements are met at the same time the goals of the organization are satisfied and helps in the self-improvement of employees. Total quality management has radically changed the way in which traditionally quality was handled. A comparison and contrast of the two approaches highlights the advantages of total quality management over the traditional style. Traditionally quality was defined internally in an organization. Products or services were assumed to be of good quality if the organization thought so. But according to total quality management customer satisfaction is the primary criteria to define quality. It was believed that poor quality was a resultant of poor and inefficient work exhibited by the workers but total quality management attributes the quality assurance to the management and not the workers alone. Apart from team building total quality management stresses on the principle that the efficiency of cross-functional teams increases quality. This is in contrast with the traditional thought of building teams and concentrating on high amount of efficient teamwork. Inspection was a common method used earlier to maintain quality but total quality management stresses more on assuring quality by enforcing certain processes. (TQM Vs Traditional management style. Retrieved on 04/27/2007, from http://www.leanmanufacturingconcepts.com/TQMVsTraditionalManagementStyle.htm) For a long period of time quality was localized to the organization where it was determined but in the recent times globalization is the buzzword. Economic globalization refers to the integration of the various markets across the world to promote their respective business. It is the exchange of capital, products and services at a global level. When we look at the impact that globalization has caused on quality the most striking feature is that quality must be demonstrated at a global comparison level. Globalization has led to the development of international trade and new opportunities for any business to grow and expand to become competitive in an international market. To survive in the international market there is a need for constant improvement in quality and other management practices. Globalization has brought with it high levels of competition and progress in technology and innovation that it becomes mandatory to adhere to international standards for quality assurance. The certification of the quality by an international body is one method to achieve it. Businesses involved in international trade rely on the government for developing national quality policies, which shows the nations quality consciousness that in turn, will be reflected in the international scenario. While applying total quality management in any organization, best practices must be developed and followed across the organization to realize the philosophy of total quality management. Some of the most commonly used techniques are described below. â€Å"Formation of short-term problem-solving teams with the overall objective of simplifying and streamlining work practices.† (J. Richard Hackman, Ruth Wageman, 1995) the problems addressed by these teams include issues in cross-functional involvement and with-in unit workflow problems (J. Richard Hackman, Ruth Wageman, 1995). While implementing total quality management in an organization there is a need for investing time and money in training the employees of the organization. â€Å"Top-Down implementation† is a very important practice that focuses on the philosophy that quality is the responsibility of top management (J. Richard Hackman, Ruth Wageman, 1995).   The top management is first introduced to the quality practices that are then passed on to the lower levels in the hierarchy. To know what are the customer preferences greatly helps in satisfying the customer hence it is necessary to device mechanisms to obtain customer data. Methods that can be used to obtain customer data include â€Å"toll-free complaint lines, market research firms and customer focus groups† (J. Richard Hackman, Ruth Wageman, 1995). â€Å"Competitive benchmarking and employee involvement† are features that are in the most recent times being used in implementing total quality management. Benchmarking is useful to understand customer requirements, In order to meet customer requirements it is some times essential to opt for alternatives in work processes and determining the goals that have to be achieved in terms of quality (J. Richard Hackman, Ruth Wageman, 1995). To aspire the employees of the organization to become more and more quality conscious it’s a good idea to introduce methods by which the employee can be involved in quality. Some of the well-known methods are celebration of quality related events and use of quality days or weeks to stress upon quality improvement. At the same time programs must be developed to ensure employee satisfaction by providing proper appraisals based on performance. Ultimately the implementation of total quality management in an organization should be in-sync with the fundamental philosophy of â€Å"†¦perpetual improvement in everything we do.† (Dexter A. Hansen) References Richard Hackman.J, Ruth Wageman (1995). Total Quality Management: Empirical, conceptual, and Practical Issues. Journal article Administrative Science Quarterly, 40 Total Quality Management Vs Traditional Style, retrieved date 04/27/2007 http://www.leanmanufacturingconcepts.com/TQMVsTraditionalManagementStyle.htm United nations economic commission of Europe, Best Practice in the Creation of Quality Systems for Enhancing Competitiveness of SMEs, retrieved on, http://www.unece.org/indust/sme/quality.html

Women In 20th Century Europe

Women In 20th Century Europe Women are the blessings; they are a gift from God because they play a vital role in every part of our life. From being infant till maturity an individual just need his mother to feed him, to control him, to motivate him, to love and to encourage him. (Young, 2010) Those unfortunate who had lost their mother during childhood can better understand the importance of women. Women are able to serve men in every form that is a mother care for her child since birth, then a sister assists her brother in solving his problems, a wife supports her husband in order to make him successful and finally a daughter holds her fathers hand in order to share burden and difficulties. Role of women can never be forgotten. They are an essential element since years and are struggling a lot for their family, their children and for their state. Before fifteenth century women were not given such regards, respect and honor as in today; but after eighteenth century women took the challenge to prove them as material by serving the world during World Wars (Pepek, 2000). After the advents of French Revolution, there were crises everywhere that is, economic crises, people were not able to meet up their needs because of rise in bread prices, then financial crises because of France being bankrupt, social crises, etc. Both women and children were treated in a ruthless manner, they were threatened, coerced and thousands of women and children got dead. Due to which people start to migrate from Europe to other parts of the world (Stoff, 2008). People before eighteenth century were not very much educated, they were illiterate who dont know the difference between right and wrong, they were strong so they had ruled over women. Due to poor level of education, women were unaware of their basic rights so they follow the rules of their society that is they did the same as their mothers and sisters did in past. They consider them as inferior and men as dominant authority (Helms, 1997). In Europe women were not allowed to enter in any reputable position, they were not a part of business world; they were not allowed to move beyond the four walls of house. Women were interested to serve their nation, so they themselves hold authority and led out certain movements for independence (Tudor, 2000). Actually after French Revolution, several wars and events were conducted that is First World War and Second World War, Napoleon Era, Colonial period, Civil Pact, Russian Revolution, European Union, Cold War, etc. In all such events women played a vital role; proved themselves as materialistic, they hold guns, they serve as nurses, they led out movements for independence, they did food strikes, etc. Finally in twentieth century women entered in business world; they enhanced their level of education, their market experience and took steps to further diverse their powers. After European Union, women quickly gained independence, they move out from their houses to work along with men. They gained voting rights and their presence was then confirmed by government. Explanation: Women have worked so long that it cannot be restricted to introduction only and if the topic is on European women then one can discuss up to years and years because history has discussed a lot about their efforts. Women always had an influential and powerful role in the prosperity, affluence and growth of any group of people (Radek, 2006). These roles have varied depending on the time period, geography and race of the people. As explained above that before eighteenth century European women performed as a care taker, as a nurse or as a mother, but women of twentieth century was a ruler, a warrior, professionals or a teacher. Speaking about women of Europe then they are renowned for their hard work, bravery and valor. Besides being servants or the one who had faced a lot of restrictions they were still had a lot of passion and spirit to prove them. Later women became an agent to satisfy needs of people, to resolve their problems and to improve life conditions of women in European Union (Helms, 1997). During the times of war, European families suffered from financial crises, in that era, they were under privileged to hold servants so women worked like slaves, that is, besides holding household duties they worked a lot for freedom movements (Pepek, 2000). Usually their day begin with starting the fire, then milking the cows, and creating cream and butter, that what the life style of poor European women then they spent the bulk of her morning preparing food for the day and bread for the dinner. Their afternoons were every now and then taken up by functioning in the garden, restoration, or taking grain to the miller (Young, 2010). Besides being a daily house wife, her point in time also was seasonal, as she had to elevate the farm animals, make sausage, maintain bacon, and comprehensive the sewing of clothes. The workload obviously didnt get easier for the women. They also had to take care of their own children as well (Stoff, 2008). There role was even harsh then that of men, they were only responsible for earnings but European women has to hold those earnings to adjust their life in accordance with the desired money. At the commencement or inception of the twentieth century, the thoughts or ideas of nineteenth century on the subject of the separate, and incontrovertibly paradoxical, natures of men and women, which had been further exaggerated by the industrial revolution in defining computerized manual labor as the province or territory of men and the domestic responsibilities as the ordinary or natural domain of women, men and womens relationships to and with each other in addition to society change (Helms, 1997). It was because they have realized the importance of women and the power they have, so a natural thought appear that the one who supports in crises can support throughout life. In addition to that women had also decided to never restrict them inside the boundaries of house and to work along with men (Radek, 2006). Government of Europe then launched Equal Employment Opportunities Plan with regard to access to employment, professional training and career development. It was then suggested to have equal votes of women in decision making, women workforce to gain maximum authority and participation of women in science research was made compulsory. Speaking in terms of historical period of wars then European women played a vital role by supporting factories that is they went to work instead of men as all men were drafted into European armies. Women were the only soul to fill the economic and social needs that was performed by men preceding the war (Young, 2010). Due to the severity of World War I not only women but children suffered as well, they shed their blood, they strive from hunger but never divert or change their faith. Some of the courageous women had decided to move along the battle field in order to serve their armies, so a group of Aristocratic nurses and Austro-Hungarian POW Relief went to assist them but there they become dishearten because they did not enjoy the positive response from the armies (Rubio, 2011). These women were not in supplementary medical positions assistant to male workforce, but rather they were in positions of authority and power assigned with the task of reporting on the conditions of the POWs within the camps and ensuring their loyalty to the Austro-Hungarian government. It was reported that during war times, men often found it complex to accept women as a care taker who were working outside their houses (Helms, 1997). Besides this women fought for their personality as an individual because German Nazi and Italian Fascist which were led by Great Adolf Hitler and Mussolini respectively had clearly addressed that role of women is only to produce more children, but Modern Feminist Movement which was led by Wollstonecraft stood along with women to bring Industrial Revolution. Women entered the workforce in huge numbers and a majority stayed in the workforce after the war (Tudor, 2000). At the very initiation women faced difficulties; there were small number of women units. Some extremists were against their work so they brutally attacked those who work in factories, women rapes; killing and kidnapping were common in that period. Soon after observing the terrorism against women, provincial government set up voting privileges for women in order to enclose that from now onwards women will have complete rights to vote along with a small number of social rights (Stoff, 2008). It was then included in Code of Communism that there will be no difference between men and women; they both carry equal rights and both can work together according to their level of talents. European women also hand round as soldiers during the Russian Revolution and later World War II. After the rebellion, women hold rights to have equal opportunities in terms of education (Young, 2010). They become allowed to go to institution of higher education and to work in all fields of employment. The state opened the doors for medical care, education, and day-care for all women. By gaining a diversified level of knowledge role of women in French society had reached at its peak. They represent themselves as a strong player in every field. Due to having enough education they mold themselves as an independent body that have their own identity and served Europe as being professionals (Radek, 2006). Throughout the century, upper class women inaugurated salons which are considered as most heavy work for inexperienced one and though they were inexperienced and less motivated to speak or debate but they had fulfilled their responsibilities by inviting intellectuals, scholars and philosophers to share their experience and to define the necessary ways to lead a successful life. Besides economic stability they cultivate social connections between those philosophers and the community of Europe. Also, they inaugurated various institutions to provide guiding principles for those women who want to be a part of prosperity (Helms, 1997). European women who belong to lower or middle class did not lag behind in terms of their responsibility as already discussed that women began exercising their powers during the era of revolution by storming Bastille. They hold guns and shells; participated in bread strikes as they remained hungry for weeks and weeks, they assist in invading the palace of Versailles, arresting the Royal family and forming high-ranking political organizations. Although they were women of twentieth century but due to their extra ordinary efforts, women of today are worthy. They were not very educated or some are completely illiterate but their role was incredibly modern (Tudor, 2000). It was reported in past that after the murder of Jean-Paul Marat, who was a scientist, a physician and a renowned character of European Revolution, by Charlotte Corday, another renowned figure from French Revolution, women felt broken and it seemed like that there democratic movement will would not precede. Above mentioned women that is, Marat, Corday, Catherina Sforza, Isabella I along with Jacobin Terror were key figures who support women in every step but due to the heights of unfortunate both women were charged for engaging themselves in the political circles by supporting German Nazi in the reestablishment of France and for this act they were punished. Due to this people lost their belief and trust from them and thus they failed to revive their position again. They try to regain competitiveness by joining allied forces or by introducing the sense of modern Europe but got defeated (Stoff, 2008). Earlier, France was the intellectual capital of Europe but when it got defeated by Germany, there were threats that due to France being a central figure, threat of war will always be there, so idea of continents having their own capital was doomed to disaster. Till that era, women were dominant enough to contribute their role through industrial revolution and some of them had put their steps in business world. Some women joined government and political offices so as to work for European Union (Tudor, 2000). The concept of Feminism was then discouraged as it has only promoted the rights for women whereas concept of communism was promoted as it has allowed all people of all classes to have equal rights. Women were continuously climbing the stairs of success which was unacceptable for men to digest at any cost. It was difficult for them to work under women and to observe them holding authority or dominant position in any organization. The gender disturbance between men and women soon transformed into hostility and aggressiveness which then hold war between men and women in every field (Radek, 2006). It has been observed that men often avoid females; sometimes insulting or dishonoring them in front of seniors or juniors, there were lack of support and guidance but women then also fought and raised the flag of success through their skills, abilities and talent. European women enjoyed a suitable position in Soviet Union and contributed there by educating young girls, they raised the minimum age of marriage because before eighteenth century childhood marriages were common (Radek, 2006). It was the women of twentieth century who contributed a sense of career and growth. They presented a prosperous role in times of Ottoman Empire as well by amalgamating the western style with that of east. In the later twentieth century laws were bring to an end that has limited the roles of women and women of Turkey then gained the right to vote (Vinciguerra, 2012). Conclusion: The prosperous phase that Europe is now facing with is because of the women of twentieth century. They were the one who were responsible for generating peace, prosperity and success in Europe; they were diligent, honest, industrious, well planned, brave and trustable because besides controlling their house as a house wife they assisted their men in earnings. They always hold their husbands at the time of crises like they run out to work in factories at the time of war in order to bear their expenses, to maintain the economy of state and to avoid financial crises. As far as thesis statement is concerned then European women had groomed a lot in twentieth century. They worked along with men from shoulder to shoulder, although there aim was to assist men but doing so their objective becomes vast and now they are holding such a dominant position in every sector, whether it is business, finance, politics, government, law, medicine etc. So, by observing such a tremendous growth women should be given equal rights as that of men as they are the one behind the success of men. European women suffered a lot but never got that prestige that they really belong. So, in order to give them a pride of honor for their efforts, one can salute them with equal rights, protection and security. It is because of European women that women all over the world are now building or developing their career and ate struggling to run accordingly with success.

Abstract for Cryogenics

Historically, cryogenic rocket engines have not been used for in-space applications due to their additional complexity, the mission need for high reliability, and the challenges of propellant boil-o& While the mission and vehicle architectures are not yet defined for the lunar and Martian robotic and human exploration objectives, cryogenic rocket engines offer the potential for higher performance and greater architecture/mission flexibility.In-situ cryogenic propellant production could enable a more robust exploration program by significantly reducing the propellant mass delivered to low earth orbit, thus warranting the evaluation of cryogenic rocket engines versus the hypergolic bi-propellant engines used in the Apollo program. A multi-use engine. one which can provide the functionality that separate engines provided in the Apollo mission architecture, is desirable for lunar and Mars exploration missions because it increases overall architecture effectiveness through commonality and modularity.The engine requirement derivation process must address each unique mission application and each unique phase within each mission. The resulting requirements, such as thrust level, performance, packaging, bum duration, number of operations; required impulses for each trajectory phase; operation after extended space or surface exposure; availability for inspection and maintenance; throttle range for planetary descent, ascent, acceleration limits and many more must be addressed.Within engine system studies, the system and component technology, capability, and risks must be evaluated and a balance between the appropriate amount of technology-push and technology-pull must be addressed. This paper will summarize many of the key technology challenges associated with using high-performance cryogenic liquid propellant rocket engine systems and components in the exploration program architectures.